U-S-E Water Project
Bringing Danish Water Technology to China
Background of U-S-E Water Project
The project was a coordinated and long-term approach to cultivate, build and strengthen relations between relevant actors in Denmark and China to benefit both parties. This model for building partnerships and offering e.g. knowledge and contacts aimed to increase the sales of Danish water technology to China.
The U-S-E Water 1.0, operated by the Danish Export Association, financially supported by the Danish Industry Foundation from 2018 to 2022, has created very good results despite Covid19, and is expected to generate large sales after the end of the project and ensures that a wider range of Danish water technology companies will receive continued sales in China.
- 40+ Chinese connections established (incl. EPCs, utilities/end users, institutions and authorities etc.)
- 5 partner WWTP's analyzed with huge upgrade potential
- A direct sale of +18 mil. DKK created for participating companies
About the U-S-E Water 2.0
The U-S-E Water 2.0, a partnership project on Water in China, can be seen a follow up on previous years' activities carried out by Danish Export Association, the Trade Council in China and the Danish Ministry of Environment. But now we are joining forces in a historically strong export initiative on Water in 2022-23.
The partnership has received funds from the Foreign Ministry to implement a number of relevant activities to support sales of Danish water technologies in China, with focus on Water Supply and Wastewater Treatment in major Chinese cities.
As in U-S-E Water 1.0, we will continue our work involving Chinese and Danish experts as well as the
Danish utilities. The objective is to promote Danish water technology to the Chinese water stakeholders, maintain and create new connections between large Chinese water companies and Danish suppliers to push sales. Through this and the work of DEPA, we will also support the Chinese utilities in living up to the strict requirements in the 14th Five-Year Plan on CO2 emissions and water savings. In addition, we will continue our work on creating a demo site for Danish water or wastewater technology and services.
The U-S-E Water 2.0 Project Explained
Danish Export – Water China (DEA-Water China), Danish Environment Protection Agency (DEPA) and Trade Council’s Water and Environment Team (TC-W&E) at the Embassy in Beijing have established a partnership on Water in China.
On the basis of this extremely strong partnership, and based on the good results created through DEA’s U-S-E Water 1.0 in the past 4 years, we are ready to continue developing business opportunities in China for Danish water companies through U-S-E Water 2.0.
Chinese target group
The project's primary partners will help open doors and create alliances and close relationships with Chinese water organizations, public authorities, knowledge institutes, companies and advisers/contractors who have potential projects, want innovative solutions and have the funds to invest. This work is done in close cooperation with the participating Danish companies in the project.
The aim is to develop product innovation and market adaptation for Danish companies, as well as create opportunities for joint development projects and collaboration with Chinese research institutes.
Danish Export Association’s China office and the network Danish Export – Water China is the platform from where these alliances are being built.
Water policies and market potential in China
China has a huge demand and potential in the water market, as policies are one of the major drivers.
Denmark's cooperation with Chinese water authorities
As policy makers, water authorities have a very large influence in the market.
The selected Chinese water stakeholders
We continue working with the existing Chinese partners to achieve a demo project, and have selected the most potential water stakeholders in both Drinking Water and Wastewater segments.
Kina: Stjernholm får hjælp og runder en million i omsætning
Processen med at slå igennem i Kina har været lang og med bump undervejs, men tog for alvor fart, da Stjernholm meldte sig til U-S-E Water projektet i 2019.
Unleashing the potential of wastewater by State of Green
Using wastewater as a resource while protecting people and ecosystems.
Greater water security with ground water by State of Green
Groundwater mapping and sustainable groundwater management
How to save and recycle water without compromising product quality by State of Green
Improving water efficiency in the food and beverage industry.
23.05.2021Compendium For Workshops China Drinking Water
Compendium & White Paper for workshops on NRW
23.05.2021Compendium Wastewater Compressed
Compendium & White Paper for workshops on W.W Treatment
For more information
Ilse KorsvangHead of Business Development +45 5089 4488 email@example.com
Lixia DuanProject Consultant +45 6020 8565 firstname.lastname@example.org
Angela ZhangHead of China Office +8621 6279 2090 email@example.com
Head of Business Development
Med mere end 30 års erfaring med eksportsalg, markedsetablering og distributionsopbygning kan Ilse hjælpe dig i gang på nye markeder. Det er især relevant for dig at tage fat i Ilse, hvis du vil ind i Kina, fordi hun står i spidsen for vores netværk inden for vand i Kina.
Ilse har stor viden om salg og virksomhedsdrift fra både SMV’er og store virksomheder. Efter mange år som eksport- og salgschef var hun selvstændig international konsulent inden for vandteknologi i ti år, hvor hun blandt andet arbejdede med Danida-projekter.
Ilse er ansvarlig for vores partnere, som du kan læse mere om her.
Lixia, der kommer fra Kina, er med på holdet bag Water China. Hun har arbejdet med danske virksomheder i Kina i mere end 12 år, og vil du sælge mere eller etablere din virksomhed i Kina, kan Lixia hjælpe dig på vej.
Lixia har blandt andet erfaring fra AVK, hvor hun har arbejdet i syv år. Først i AVK Shanghai som marketingchef og senere i AVK Holding i Galten. Hun kan derfor rådgive om strategisk markedsføring i Kina fx digitale platforme som WeChat.
Lixia har en Global Executive MBA fra CBS.
Head of China Office
Angela leder Danish Exports kontor i Shanghai, hvorfra hun bestyrer de kinesisk baserede netværk inden for marine, offshore og vind.
Angela har en indgående viden om det kinesiske marked og kan hjælpe danske virksomheder med at finde de rette veje ind i Kina.