Cross-Border Campaigns in the U.S. — B2B Marketing Considerations for the American Decision Maker

How do you successfully penetrate and grow in U.S. markets? A sound marketing strategy that resonates with the U.S. decision maker is an important component. We address this in a webinar with Cross-Border Communications and their U.S.-based agency partner, TriComB2B.



15.00 - 16.00


Online via Zoom


Free of charge for members of B2B Marketing and/or Danish Export Association.
DKK500 for non-members.

Farver June Tilrettet Til Web 2019
Head of B2B Marketing June Sejrup +45 6133 9548
US Map

In our second webinar of the series, we’ll focus specifically on business-to-business marketing in the United States.

In this webinar you’ll learn about:

  • How winning brands relate to B2B decision makers by emphasizing thought leadership over fact-intensive, product-focused marketing
  • The importance placed on personal value by U.S decision makers and the quantifiable advantages of connecting with them on an emotional level
  • Ideas for developing your U.S. digital communication strategy, including important principles related to message integrity and channel selectivity

The webinar will include case studies that illustrate successful implementation of these principles from important brands like Honeywell, Emerson and Cummins.

Chris Eifert Tricomb2b
Chris Eifert, Principal, TriComB2B

Guest speaker:

Chris Eifert has more than 30 years of sales, marketing, and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006.

Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register. Before that, he held a variety of engineering, sales, product development, and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Manufacturing Company. His experience also includes training and business development support in Europe, Asia, and South America.

Chris earned a bachelor’s degree in mechanical engineering from the University of Dayton.

Andrew Humphrey Tricomb2b
Andrew Humphrey, Director Media Strategy, TriComB2B

Guest speaker:

Andrew Humphrey is responsible for developing over-arching media strategies and implementing high-performing digital marketing programs for agency clients.

For more than a decade, he has helped technically oriented clients grow and convert their web traffic using his creativity, data-driven approaches, and commitment to professionalism. Prior to TriComB2B, Andrew worked as a senior search marketing manager, where he learned how to build campaigns from the ground up, using research and forecasting to achieve optimal conversion rates.

Andrew earned a bachelor’s degree in marketing and electronic media from Eastern Michigan University.