The Conference: The Digital Export Company

Lonni has a long and proven track record in driving global sales and cross-border ecommerce growth for Danish businesses. She has extensive experience in providing commercial leadership and strategic direction to cross-organizational teams. From the Trade Council in Denmark, she is heading the global Digital Sales Advisory team at the Danish missions with the aim of strengthening Danish e-export.

Henrik Helsinghof is CEO of Bramidan A/S, a company focused on delivering solutions to facilitate efficient recycling in the industry and retail sector. Henrik is 38 years old and holds an MBA from Henley Business School. Through his career, he has focused on business development and Servitization solutions, transforming businesses from product to service-oriented companies.

Anette Prehn is a pioneer in applied neuroscience and the go-to person for turning the cutting-edge insights of neuroscience into down-to-earth tools for change management. She is a social scientist (M.A.), leadership trainer, motivational speaker, and author of more than 20 books, e.g., BrainSmart Leadership and Play Your Brain.

Daniel Maass is a passionate engineer who has discovered innovative ways to integrate virtual reality into conservative organizations. Instead of offering generic solutions, his tech-startup, VRpilot, crafts custom tools to meet specific needs, breaking new ground in the process. With a background at Denmark's defense leader, Terma, Daniel's commitment to confidentiality and mission-critical solutions runs deep in his DNA. Despite the pandemic's challenges, VRpilot has charted a course to successfully introduce disruptive technology into the conservative aviation sector.

Ketil Vesterlund is an experienced CCO with distinctly commercial profile based within the Industry, Marine and Energy Segments. Ketil has strong professional skills within cultural advantages and export sales. He is deeply involved in the digitalization of the ‘buyer’ experience when trading with foreign customers on exhibitions around the world.

As the Director of Digital Sustainability and head of the business area Digital Sustainable Transition at the Alexandra Institute, Trine Plambech is regarded as a thought leader in the field. She is a dedicated innovation consultant, advisor and keynote speaker. She has many years’ experience of digitalisation and sustainability and has helped a wide range of public and private organisations develop strategies for their digital transformation.