BlueFish Expo 2023 - Ålesund, Norge

Join Pavilion of Denmark at BlueFish Expo gathering the fishing industry from the Ålesund region and other fishing hubs in Norway


05.09.2023 - 07.09.2023


Norge, Ålesund


DKK1,995 per m2 excl. VAT for minimum 9 m2 */**
The price is including print of graphics for your stand walls
DKK 4,995 excl. VAT in coordination fee per company

Prices indicated above are based your company being entitled for subsidy from The Trade Council of Denmark and EU (Brexit-Funds).

Martin Winkel Lilleøre Head of Fish Tech danish export / dansk eksport
Head of Fish Tech Martin Winkel Lilleøre +45 6020 8557
Lise-Marie Robichon Hornsved Project Consultant & Member Relations
Project Manager Lise-Marie Robichon Hornsved +45 6020 8568

BlueFish – an industry meeting point in the fishing hub Ålesund.

BlueFish is dedeicated the commercial fisheries industry and related segments as ship building and seafood processing industry. This exhibition in Ålesund offers Danish companies the opportunity to showcase their products and solutions to an audience of decision-makers, key buyers and stakeholders from the fisheries and fish processing industries from  Ålesund, seen as the fishing capital of Norway

The exhibition is attended by industry players and visitors from primarily the Ålesund area but also other important fishing hubs in Norway.  

Ålesund is at the very top of the most important fishing hubs in Norway, and the fisheries and fishing processing industry account for a large share of value creation and turnover. 

Many shipowners, seafood companys and other companies related to the fishing industry have head offices in the Ålesund region, making of the region an interesting potential market for Danish suppliers to the industries. 

Norwegian fishing industry in brief

Norway is one of the leading fishing nations in the world and have a very strong position within fisheries and related processing industry and the Norwegian market thus represents an important and interesting potential for Danish suppliers to the fisheries and fish processing industry. 

The Norwegian fishing fleet is modern and have a constant focus on innovative, efficient and environmentally friendly and sustainable solutions. These are areas in which Danish equipment/solutions suppliers excel and have strong expertise. The Norwegian fishing fleet has in recent years announced several new-buildings of top modern fishing vessels and factory trawlers and have intensified the focus on a fishing fleet with a minimized environmental footprint integrating environmentally efficient and sustainable solutions in new vessels. Focus also goes for more gentle fishing gear and handling solutions for the fish on board.

For the fish processing industry Norway has an ambition of maximizing value generation of the fish in Norway instead of sending this fish abroad for further processing. This however also requires massive investments to optimize the industry and building it into a competitive industry. A required transformation where Danish solutions and technology could also be part of the answer as Danish companies also have strong competences and technology to offer for optimization of the fish processing.

The focus of transforming the industry in Norway as a whole demands new and innovative technology and can open up for sales of Danish solutions and innovative groundbreaking technology.

143023 Dansk Eksportråd Stand Utkast2 Copy

Pavilion of Denmark

Danish Export - Fish Tech is organizing a Pavilion of Denmark at BlueFish 2023 for the first time. By joining the Pavilion of Denmark and being part of a joint group of Danish companies, your company will obtain a stronger profiling and visibility towards the trade visitors at this industry event.

At the same time you will have a great opportunity of networking with other Danish industry colleagues on the Pavilion of Denmark, sharing knowledge, leads and maybe establish new business relations. 

We will take care of a lot of the practicalities prior to and during BlueFish so you can focus on what is important for you and your company, the dialogue with existing and potential customers.

If your company is providing equipment, technology, solutions or services to the fisheries and related processing industry BlueFish can be a relevant meeting point to showcase your solutions towards the fishing industry in Ålesund and rest of Norway.

It is highly relevant to exhibit if you provide e.g:

  • Shipbuilding & -trade
  • Engines and deck machinery
  • Maritime technology and electronics
  • Equipment for navigation and communication
  • Machinery and power units
  • Cooling & heating solutions
  • Processing equipment for the fishery industry
  • Refrigerating and freezing equipment
  • Solutions for well-boats and service boats for the Aquaculture industry

The package price

The price for participation is: 

DKK 1,995 per m2 excl. VAT when booking minimum 9 m2 at the Pavilion of Denmark */**
DKK 4,995 excl. VAT in coordination fee  

The package price includes:    

  • Turn-key exhibition stand at the Pavilion of Denmark
  • Including: Print of graphics for your stand walls (fabrics/textile in frame) is included (graphic design/graphic files must be supplied by you) 
  • Build-up and dismantling of exhibition stand
  • Carpet
  • 1 table
  • 3 chairs
  • 1 brochure rack
  • Lights on your stand
  • Power consumption on your area (basic connection)
  • Exhibitor badges for your personnel 
  • Marketing for the Pavilion of Denmark
  • Coffee/tea, beverages and water during the exhibition
  • Sweets, crisps and snacks during the exhibition
  • Lunch for exhibitors daily

* Conditions:
The price is based on grants from the Danish Trade Council and EU.

** "De minimis rules"
As from 1 January 2014, companies receiving export-promoting subsidies have to complete a business form in which they specify the subsidies received under the “de minimis” rules. This includes all subsidies received in your current financial year and the two previous years. According to the Trade Council rules, companies themselves are responsible for obtaining the information from all subsidy-administrators. As a service, the Danish Export Association can provide information on all subsidies received through us

Requirements for being entitled for grants 

It is a requirement that the participating company has been affected negatively by Brexit to be entitled for grants. The company may e.g. have experienced increasing expenses and new trade barriers due to Brexit. The company can also have lost specific commercial opportunities or have experienced a direct and significant decrease in the trade with Great Britain.

A company can only obtain grants and participate at the reduced package price if the company in the required company form "virksomhedsskema" can explain/justify how they have been negatively affected by Brexit. 


The project is supported by TC in Denmark and EU