U-S-E Water Project
Bringing Danish Water Technology to China
About the U-S-E Water Project
The aim of the project is to create a new model for building partnerships between Danish companies and Danish companies already on the Chinese market, and Chinese players on the market, in order to support Danish companies in building sales in China in both the short and longer run.
The project is run from Danish Export Association’s office in Denmark, while the Association’s Chinese office in Shanghai is working on creating awareness on the market about Danish solutions as well as building relations with the right partners in China.
A long-term approach
The project is a coordinated and long-term approach to cultivate, build and strengthen relations between relevant actors in Denmark and China to benefit both parties. This model for building partnerships and offering e.g. knowledge and contacts aims to increase the sales of Danish water technology to China by DKK 450 million two years after the end of the project and ensures that a wider range of Danish water technology companies will receive continued sales in China.
The U-S-E Water Project, operated by the Danish Export Association, financially supported by the Danish Industry Foundation, is going to empower a greater number of Danish companies to build relationships with strong local partners and give access to projects in the developing water market of China.
Info-graph
The U-S-E Water Project Explained
Get a quick overview of how the U-S-E Water Project can help your company enter the Chinese market.
Read about the advantages, goals, processes, and services provided by the Water China network.
Download the info-graph here.
Chinese target group
The project's primary partners will help open doors and create alliances and close relationships with Chinese water organizations, public authorities, knowledge institutes, companies and advisers/contractors who have potential projects, want innovative solutions and have the funds to invest. This work is done in close cooperation with the participating Danish companies in the project.
The aim is to develop product innovation and market adaptation for Danish companies, as well as create opportunities for joint development projects and collaboration with Chinese research institutes.
Danish Export Association’s China office and the network Danish Export – Water China is the platform from where these alliances are being built.
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For more information
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Ilse Korsvang
Head of Project Management +45 5089 4488 iks@danishexport.dk -
Jorge Rico
Project Consultant +45 6020 8552 jrv@danishexport.dk -
Lixia Duan
Project Consultant +45 6020 8565 lxd@danishexport.dk -
Angela Zhang
Consultant +8621 6279 2090 angela.zhang@dk-export.dk
Ilse Korsvang
Head of Project Management
Med mere end 30 års erfaring med eksportsalg, markedsetablering og distributionsopbygning kan Ilse hjælpe dig i gang på nye markeder. Det er især relevant for dig at tage fat i Ilse, hvis du vil ind i Kina, fordi hun står i spidsen for vores netværk inden for vand i Kina.
Ilse har stor viden om salg og virksomhedsdrift fra både SMV’er og store virksomheder. Efter mange år som eksport- og salgschef var hun selvstændig international konsulent inden for vandteknologi i ti år, hvor hun blandt andet arbejdede med Danida-projekter.
Jorge Rico
Project Consultant
Du kan få hjælp af Jorge, hvis din virksomhed vil øge salget på det kinesiske marked. Han har læst i Hong Kong og har arbejdet med CSR, energi og miljø på den danske ambassade i Kina.
Hos os sidder han i netværket Water China, hvor han bruger sine erfaringer til at hjælpe danske virksomheder i Kina.
Lixia Duan
Project Consultant
Lixia, der kommer fra Kina, er med på holdet bag Water China. Hun har arbejdet med danske virksomheder i Kina i mere end 12 år, og vil du sælge mere eller etablere din virksomhed i Kina, kan Lixia hjælpe dig på vej.
Lixia har blandt andet erfaring fra AVK, hvor hun har arbejdet i syv år. Først i AVK Shanghai som marketingchef og senere i AVK Holding i Galten. Hun kan derfor rådgive om strategisk markedsføring i Kina fx digitale platforme som WeChat.
Lixia har en Global Executive MBA fra CBS.
