Masterclass 2021 - Entering the German Water and wastewater market

The Trade Council of Denmark in Germany is intensifying the focus on commercial opportunities for SMEs within water technology in Germany. To this end, we are kicking off a new Masterclass initiative in the fall/winter of 2021.

Tidspunkt

22.11.2021 - 10.12.2021

Sted

Silkeborg

Pris

The Masterclass Program is supported by public funds, which means the workshop can be attended free of charge. However, it is required that participating companies submit various forms from the Ministry of Foreign Affairs in order to gain access.
Further information around the registration process is to be provided by the Trade Council of Denmark, Royal Consulate General in Hamburg.

Farver Andreas Tilrettet Til Web 2019
Head of Water & Project Manager Andreas Julskjær Pedersen +45 2262 1691

What is the masterclass program?

The Masterclass program, as a strategic approach to your company’s market opportunities in Germany, will allow local assessment of your business model and its readiness for the German water market.

The program will give you access to specialized local advisors, help specify your commercial approach to the German market, and give way to developing a strong go to market plan.

Your engagement

The program consists of three workshops, where you will work with the ”Business Model Canvas" tool based on your company's current business model, current market activities in all existing markets and all experiences your company has gained in relation to business model elements.

The Masterclass program will take place in both Denmark and Germany. The first workshop is set to start in end of November. Please refer to the workshop overview for further details.

Following the completion of the three workshops, it will be possible for The Trade Council in Germany to help set up a tailor made market visit to Germany for you based on feedback from the Masterclass workshops. This market visit will be fee based and the specifics will be discussed.

Workshop overlook

  • 22.11.21

    Workshop I

    at Danish Export Association, Silkeborg
    • General introduction to the German market
    • Scope your business model with Business Model Canvas-mapping
  • 29.-30.11.21

    Workshop II

    In Germany
    • Direct commercial dialogue with an advisory board consisting of key stakeholders in the German water market
    • Market fly over, pitch your business model and feedback
    • Company/utility visit
  • 10.12.21

    Workshop III

    at Danish Export Association, Silkeborg
    • Customer insights, reflection and alignment of expectations
    • Exit possibility
  • TBD

    Business trip

    to Germany
    • Tailor made trip to Germany (fee based)
    • Direct assessment of the market strategy developed in the Masterclass
    • Companies will be grouped according to customer interest

Contact

  • Farver Andreas Tilrettet Til Web 2019

    Andreas Julskjær Pedersen

    Head of Water & Project Manager +45 2262 1691 ajp@danishexport.dk
  • Andreas Julskjær Pedersen

    Head of Water & Project Manager

    Andreas står i spidsen for Danish Export – Water. Han mener, at netværk er den hurtigste vej til nye kunder og samarbejdspartnere. Derfor kan han både sætte dig i forbindelse med relevante kontakter inden for vand- og spildevandsbranchen og hjælpe med sparring på dit eksportarbejde.

    Andreas ved, hvordan danske vandvirksomheder etablerer sig i udlandet, fordi han har haft et tæt samarbejde med en række eksportører i branchen siden 2016. Han har boet i Tyskland, hvor han blandt andet arbejdede ved Generalkonsulatet i München og hos Infineon Technologies AG som Global Supply Manager.

    Andreas er uddannet Cand.Ling.Merc. fra Aarhus BSS, hvor han også har taget sin bachelor i international virksomhedskommunikation og europæiske studier. Derudover er han certificeret i PRINCE2 og arbejder til daglig med projektstyring og -ledelse. 

    Farver Andreas Tilrettet Til Web 2019