Leading the Digital Transformation of the Customer Experience
How to optimize your efforts through digital tools?
Microsoft Development Center Copenhagen, Kanalvej 7, 2800 Kongens LyngbySe kort
7.900 DKK/person for non-members
3.950 DKK/person if a member of Danish Export Association or of a partner with special agreements
32 / 60
Changing customer behavior, new technologies, disruptive competitors, digital trends
Do you question if traditional strategies become completely obsolete in an agile world?
In this fast-paced environment, new approaches are required. But traditional strategies are not dead – they are just transforming.
Are you up for the task?
Join this one-day interactive seminar where Joerg Niessing, professor of Marketing from INSEAD University in Fontainebleau, Paris – the world's leading and largest graduate business school – will inspire you to leverage digital tools and improve digital customer experiences.
During the day there will be breakout sessions with discussions of the structured approach to digital transformation that helps you understand, co-create, capture, communicate, and deliver value to your customers in a digital world.
The seminar is relevant to you if:
- You want to use digital tools to understand not only what customers ‘need’ but also what customers really ‘want’.
- You strive to create outstanding customer experiences by leveraging digital technologies and big data.
- You want to mirror digital objectives against your core strength and competences to identify the most important gaps in your company.
- You want to learn how digital trends and technologies can address problems along the customer journey.
- You want to understand the key enablers needed to transform towards a customer-centric, agile and digital organization.
Joerg Niessing - keynote speaker and facilitator
Joerg will give three presentations during the day on understanding changing customer behavior and digital trends disrupting your industry, the three transformational shifts in marketing, and executing marketing strategy 3.0 - how to leverage key enablers. He will also facilitate three breakout sessions where you have the opportunity to discuss the topics with the other attendees.
Joerg is an Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding, digital transformation, and data analytics. His credentials do not only come from his academic career, but also from 13+ years in management consulting. Here he focused on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights, and data analytics.
Anne Marie Kindberg - Microsoft case presentation
Anne Marie will give different perspectives on how Microsoft looks at digital transformation and share exciting cases.
Anne Marie is Director of Marketing & Operations at Microsoft Denmark with responsibility for day-to-day operations and the company's go-to-market strategy in Denmark. Prior to her position at Microsoft, Anne Marie has experience from both fintech, banking, and 10 years in telecommunications - always with a digital focal point. Most recently, Anne Marie has been in the role of Senior Vice President of Nets in charge of Commercial Management, covering go-to-market, pricing, marketing, and customer intelligence.
Ken Hyld - Microsoft Technology Center introduction and Demos
Ken Hyld is Lead Technology Architect at Microsoft Technology Center and he will provide demonstrations on on-the-edge technology such as AI, Machine Learning, Cognitive Services from Microsoft Technology Center.
Partners with special agreements
We collaborate with the Confederation of Danish Industry, Danish Care and TEKNIQ Arbejdsgiverne. Members of these partner organizations can through special agreements participate in courses in Academy at a membership price. When filling out the registration form, simply mark where you are a member.
For more information contact:
Sofie Lyder AndersenHead of Academy +45 60 22 00 73 firstname.lastname@example.org
Sebastian SchwarzNetwork Director +45 2366 7788 email@example.com
Sofie Lyder Andersen
Head of Academy
Som ansvarlig for Danish Export – Academy sørger Sofie for, at du og dine kolleger bliver klædt på til at håndtere jeres eksport. Sofie har også ansvaret for at implementere FN’s 17 verdensmål i Eksportens Hus og har derfor indgående kendskab til, hvordan danske virksomheder kan bruge og drage fordel af målene.
Sofie har boet halvandet år i Beijing, hvor hun blandt andet arbejdede i handelsafdelingen på den danske ambassade og tog sin kandidat på Sino-Danish Center. Hun taler kinesisk og har stor kulturforståelse og viden om, hvordan danske virksomheder skaber en international profil.
Vil du udvide dit netværk, så er der god sandsynlighed for, at Sebastian kan hjælpe dig. Han har mange års erfaring i Danish Export og et stort netværk og har derfor kompetencerne til at sætte dig i forbindelse med nye kontakter.
Sebastian er født og opvokset i Tyskland, har en kandidatgrad i statskundskab fra Københavns Universitet og mange års erfaring med internationale samarbejdsprojekter, kompetenceudvikling, videndeling og ledelse. Hans erfaring, overblik og evne til at skabe fælles fodslag giver ham et stærkt fundament for at give dig nye impulser i forhold til dit internationale arbejde.