Hospitalar 2023 - São Paulo, Brazil

Participate on the Danish Pavilion and get strong exposure as part of a joint group of Danish companies promoting innovative Danish technologies at this leading industry event in the LATAM region


23.05.2023 - 26.05.2023


São Paulo, Brazil


The price for a 9 sqm booth is DKK 25,000 + VAT based on a 75% subsidy from The Trade Council of Denmark and EU (Brexit-Funds).

Subject to min. 7 participating companies and grants from The Trade Council of Denmark.

The price is excl. flights, board and lodging.

Deadline for registration: 20 January 2023

Space is allocated on a first-come first-served basis.

Meet your targets at Hospitalar

Hospitalar has a regional focus and is the ideal showcase for Danish companies who wish to enter and expand their business in Latin America. The event attracts around 1,000 exhibitors and more than 90,000 professional visitors from more than 70 countries. 

You should exhibit at Hospitalar 2023, if your company wishes to capture the opportunities in this booming market for products and services for the healthcare sector in the region.

Furthermore, this 4-day event is your unique opportunity to be in the company of purchasers, suppliers, producers, distributors and other professionals from the healthcare industries around the world, but especially from Latin America. 

Laege Og Pationt Paa Hospitalsgang

As an exhibitor on the Danish Pavilion at Hospitalar, you will have:

  • unique exposure and significant opportunities to create international business
  • access to networking events with international parties
  • ample opportunity to network and share experiences with other Danish exhibitors
  • a turn-key stand in an attractive and modern design in the "Expo Center Norte São Paulo". 


Brasilien Flag

The healthcare demand of more than 650 million people in Latin America continues to increase rapidly due to an ageing population, therefore the countries in the region are demanding cost-efficient solutions. Increased spending power and urbanization has led to illnesses caused by inactive lifestyles, and the market opportunities for medical devices, patient monitoring equipment and diagnostics are increasing significantly.

If you want to establish or increase your sales in the region, Hospitalar is the place to be, as innovation is getting discussed and new projects are being born.

As an export oriented supplier of medical equipment and advanced technological solutions, it is critical to be present on this fair, if you want to establish or increase your sales in the region. 


Hospitalar 2023 will be held at the São Paulo Expo.

The price includes:

  • Clear Danish branding for the Danish Pavilion
  • Turnkey stands with an individual design for each participant
  • Networking events and promotion of your participation with industry associations, government, private sector and companies
  • Market, regulatory and engagement services
  • Coordination of services provided by the exhibition organizers (refreshments, electricity, Wi-Fi, cleaning etc.)
  • Coordination of joint freight and customs clearance
  • Coordination of joint travel and hotel reservation through BCD Travel Agency
Pavilion of Denmark is organized in cooperation with:

Emil Stub, Konsulent
Send email
Tlf. +45 3377 3904

Sign up for a booth at the Pavilion of Denmark at Hospitalar 2022 through DI's website.


  • Thomas Andersen Head of Health Tech danish export / dansk eksport

    Thomas Andersen

    Head of Health Tech +45 2447 8502
  • Thomas Andersen

    Head of Health Tech

    Thomas har et stort kendskab til life science-industrien samt sundheds- og velfærdssektoren, og vil du have sparring på, hvordan du kan øge din eksport i disse sektorer, er det ham, du skal tage fat i. Han er primus motor i vores Health Tech-netværk, og med mere end 20 års eksporterfaring har han blandt andet stort kendskab til markedsetablering.

    Thomas har arbejdet i både private virksomheder og den offentlige sektor. Han har også været selvstændig i tre år, og derfor har han hands-on viden om de udfordringer, mindre virksomheder står med, når de skal øge deres eksport.

    Vil du have sparring på markeder, kan Thomas hjælpe dig med viden om de fleste europæiske lande samt Australien, Kenya og Thailand, hvor han har været udstationeret.

    Thomas Andersen Head of Health Tech danish export / dansk eksport