Hospitalar 2020 - São Paulo, Brazil - Dates TBC


19.05.2020 - 22.05.2020

Dates TBC


São Paulo, Brazil


12 sqm booth: DKK 50.000
9 sqm booth: DKK 37.500
6 sqm booth: DKK 25.000
Conditions below

Farver Thomas Tilrettet Til Web 2019
Head of Health Tech Thomas Andersen +45 2447 8502
Farver Frederikke Tilrettet Til Web 2019
Export Coordinator Frederikke Lundgaard Jensen +45 2849 4752

Meet your targets at Hospitalar

Hospitalar has a regional focus and is the ideal showcase for Danish companies who wish to enter and expand their business in Latin America. The event attracts around 1,200 exhibitors and more than 90,000 professional visitors from more than 70 countries. 

You should exhibit at Hospitalar 2020, if your company wishes to capture the opportunities in this booming market for products and services for the healthcare sector.

Furthermore, this 4-day event is your unique opportunity to be in the company of purchasers, suppliers, producers, distributors and other professionals from the healthcare industries around the world, but especially from Latin America. 

Laege Og Pationt Paa Hospitalsgang

As an exhibitor on the Pavilion of Denmark at Hospitalar, you will have:

  • unique exposure and sginificant opportunities to create international business
  • access to networking events with international parties
  • ample opportunity to network and share experiences with Danish exhibitors
  • a turn-key stand in an attractive and modern design in the "Expo Center Norte São Paulo". 

Last year's Post-Show-Info can be found here.

Growth opportunities

The Latin American market, and Brazil in particular, are yet again experiencing positive growth rates, and the region's forecasted GDP for 2020 is more than 2,5%. 

Brasilien Flag

The healthcare demand of more than 650 million people in Latin America continues to increase rapidly due to an ageing population, therefore the countries in the region are demanding cost-efficient solutions. Increased spending power and urbanization has led to illnesses caused by inactive lifestyles, and the market opportunities for medical devices, patient monitoring equipment and diagnostics are increasing significantly.

If you want to establish or increase your sales in the region, Hospitalar is the place to be, as innovation is getting discussed and new projects are being born. As an export oriented supplier of medical equipment and advanced technological solutions, it is critical to be present on this fair, if you want to establish or increase your sales in the region. 

A report on market opportunities in Brazil made by Innovation Centre Denmark in São Paulo, Brazil, can be found here


At Hospitalar 2020, the Pavilion of Denmark will be located in the Expo Center Norte São Paulo. 

  • 12 sqm booth: DKK 50.000
  • 9 sqm booth: DKK 37.500
  • 6 sqm booth: DKK 25.000

The price includes:

  • Central location, visibility, synergy
  • Clear Danish branding for the Danish Pavilion
  • Turnkey stands with an individual design for each participant
  • Networking events and promotion of the Danish stand with industry associations, government and companies
  • Coordination of services provided by the exhibition organizers (refreshments, electricity, Wi-Fi, cleaning etc.)
  • Coordination of joint freight and customs clearance
  • Coordination of joint travel and hotel reservation through BCD Travel Agency

Prices are excl. VAT, subject to min. 7 participating companies and pending grants from The Trade Council of Denmark. The price is excl. flights and accommodation, board and lodging.

Deadline for registration: 22 Juni 2020. 
Space is allocated on a first-come first-served basis.

Pavilion of Denmark is organized in coorporation with:

Emil Stub, Konsulent
Send email
Tlf. +45 3377 3904

Sign up is made through Danish Industry


  • Farver Thomas Tilrettet Til Web 2019

    Thomas Andersen

    Head of Health Tech +45 2447 8502
  • Thomas Andersen

    Head of Health Tech

    Thomas har et stort kendskab til life science-industrien samt sundheds- og velfærdssektoren, og vil du have sparring på, hvordan du kan øge din eksport i disse sektorer, er det ham, du skal tage fat i. Han er primus motor i vores Health Tech-netværk, og med mere end 20 års eksporterfaring har han blandt andet stort kendskab til markedsetablering.

    Thomas har arbejdet i både private virksomheder og den offentlige sektor. Han har også været selvstændig i tre år, og derfor har han hands-on viden om de udfordringer, mindre virksomheder står med, når de skal øge deres eksport.

    Vil du have sparring på markeder, kan Thomas hjælpe dig med viden om de fleste europæiske lande samt Australien, Kenya og Thailand, hvor han har været udstationeret.

    Farver Thomas Tilrettet Til Web 2019
  • Farver Frederikke Tilrettet Til Web 2019

    Frederikke Lundgaard Jensen

    Export Coordinator +45 2849 4752
  • Frederikke Lundgaard Jensen

    Export Coordinator

    Skal du med Health Tech til netværksmøde eller på messe og markedsbesøg, så er det Frederikke, der koordinerer din deltagelse.

    Det er hun godt rustet til, fordi hun har fire års erfaring med kommunikation, marketing og koordinering fra en større konsulentvirksomhed. Frederikke er uddannet inden for kommunikation og journalistik.

    Farver Frederikke Tilrettet Til Web 2019